QWANZBrandDirectionsMember journeyPublisher embedManagement (illustrative)

Brand

QWANZ
Impact Prototype · Early visual exploration

Opinion you
can prove.

Early ideas for how QWANZ could look and feel, built on the logo and green QWANZ already owns. Nothing here is final.

RAFTLABS · OCTOBER 2026
QWANZ
Should daylight saving time be made permanent?
Yes, make it permanent58%
2,184 VERIFIED OPINIONS
Why we are sharing this

An early look at how
QWANZ could feel.

We explored how the QWANZ brand you already have could carry into the Impact Prototype. These are early visual ideas to start the conversation, not final designs or agreed scope. Screens, wording and flows are shaped with you and your marketing partner during product definition.

Three experiences, one platform
01 · PUBLISHER EMBED Readers meet a VOR Inside an article, an ad or a share, and pick an answer.
02 · MEMBER WEB APP They verify and see results Counted once, they see verified results, share and come back.
03 · MANAGEMENT CONSOLE QWANZ acts on it Reports show what works. QWZits take verified opinion to decision makers.
The loop: Management publishes a VOR, it reaches people through campaigns, shares and publishers, and verified answers flow back into reports and QWZits.
Kept from QWANZ The logo and Q mark, unchanged The QWANZ green, #62B531 Your names: VOR, QWZit, QZIP
Our suggestions, open to change A darker action green and supporting neutrals Typefaces: Source Serif 4 and Public Sans Layouts, screens and the motif shown here

The logo stays exactly as it is.

Background removed so it sits cleanly anywhere. On dark, only the wordmark turns white.

QWANZ logo on light
On light
QWANZ logo on dark
On dark
Q mark alone, for small spaces

Colour that reads as trusted, not flashy.

Light first. One action colour. Green as a signal, never a background. Dark mode in soft charcoal, not black.

Light · main theme
Background#FFFFFF
Surface#F4F6F3
Text#1B1F1C
Action#2E7D1A
Logo greenLogo, small signals
Dark · optional
Background#161817
Surface#202322
Text#E7EAE6
Action#8DBF73
Muted text#A3ABA4
Like trusted public appsWhite pages, near-black text, one action colour, green kept for success. The pattern US government apps use.
Dark mode done gentlyCharcoal grey instead of black, off-white text, and a softer green so nothing glows.
What we avoidBright green on black, gold accents and loud colour mixes. That is the casino and trading-app look.

Building blocks.

The few pieces every member screen is made from. Developers build straight from these.

Type
Should daylight saving time be permanent? 26 px · Source Serif 4 Bold · questions and titles
We sent a code to your phone. One person, one voice. 16 px · Public Sans · body, answers, buttons
Daily life · 2,184 verified 13 px · Public Sans Semibold · labels and captions
4 8 2 9 1 6 22 px · IBM Plex Mono · code digits and counts
Buttons
Answer card
Default
Selected
ClosedVoting closed
Code input
4
8
Filled, active (green) and empty
4
8
2
0
1
5
That code didn't work. Try again.
Labels
Daily life 2,184 verified You're verified
VOR status
Open Closes in 2 days Closes today Voting closed Sent to decision makers

The brand in use.

Early ideas for how QWANZ shows up beyond the app, so it is recognisable even without the logo. Illustrative only.

QWANZ
Should daylight saving time be made permanent?
2,184 verified people have answered. Add yours.
Share card How a VOR looks when shared. It invites an answer and never shows results.
Many marks, one result A motif idea: each mark is one verified person. Used lightly on results and press visuals.
Be counted.
Once.
Answer now
Ad or social post
QWANZ A new VOR for you · Daily life
Should daylight saving time be made permanent?
Answer this VOR
VOR email to members
2,184 verified people.
One clear answer.
VERIFIED BY QWANZ
Headline style for press and publishers

Directions

Recommended starting point

Direction ARecommended starting point

Civic Green

Built for trust. It keeps the QWANZ green at the centre, reads like a civic tool decision makers take seriously, and sits quietly inside any publisher page. That is why we recommend starting here.

Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure
Be counted.
Once.
Every verified person counts once. Together they become opinion decision makers can't ignore.
Aa Source Serif 4
Public Sans
Should daylight saving time be made permanent?
Yes · You58%
2,184 VERIFIED OPINIONS

Alternative exploration

Direction B · Alternative

Heritage Press

Built for editorial credibility. An alternative if QWANZ wants a newsroom feel: it speaks the language of publishers and brings back the red from the 2013 QWANZ widget as an accent.

THE PUBLIC RECORDVERIFIED BY QWANZ
The public, on the record.
Aaa Newsreader
Public Sans
Should daylight saving time be made permanent?
Yes · You58%
2,184 VERIFIED OPINIONS

Member journey

Answer→Verify by phone→See results→Share or continue

Or tap any button on a screen below.

QWANZ QWANZ
Daily life Closes in 2 days · Oct 18

Should daylight saving time be made permanent?

Only verified people are counted. 2,184 so far.
Copy: one line under the answers says what QWANZ is and why only verified people count. After Continue, the member verifies with a one-time code and can add an email, then sees results.
QWANZ QWANZ
You're in. Your opinion is counted.

Should daylight saving time be made permanent?

58%agree with you
You and 1,266 other verified people chose Yes.
Yes, make it permanent · You58%
No, keep switching clocks27%
Not sure15%
2,184 verified opinions so far
The member sees their own contribution first, then all results, then Share, QWZit and the next VOR.
S Sam
Just answered this. Curious where you land.
QWANZ
Should daylight saving time be made permanent? Verified opinion · 2,184 people have answered
Delivered
Message
A shared link shows the question and the verified count, never the results, so friends answer before they see them.

Variations: optional dark mode and a sage layout

QWANZ QWANZ
Daily life

Should daylight saving time be made permanent?

Only verified people are counted. 2,184 so far.
Continue
QWANZQWANZ Daily life

Should daylight saving time be made permanent?

2,184 verified people have answered
Your answer
Continue
QWANZQWANZ
You're in. One of 2,184.

Should daylight saving time be made permanent?

Yes, make it permanent58%
No, keep switching clocks27%
Not sure15%

When something goes wrong

When something goes wrong.

Calm, plain messages with one clear way forward. No dead ends.

Wrong code

Confirm it's you

We sent a code to +1 (555) 014-2290.

4
8
2
0
1
5

That code didn't work. Check it and try again. 2 tries left.

Number not accepted

Your mobile number

One person, one voice. Your number stays private.

Please use a mobile number from a US carrier. Internet and temporary numbers can't be used.

VOR closed
QWANZ QWANZ
Voting closed

Should daylight saving time be made permanent?

This VOR is closed. Here is how 2,184 verified people answered.

Yes, make it permanent58%
No, keep switching clocks27%
Not sure15%

Publisher embed

One standard QWANZ embed.

The same design on every publisher site. Publishers only choose light or dark to suit their page.

QWANZQWANZ 2,184 verified
Should daylight saving time be made permanent?
Closes in 2 days
Yes, make it permanent
No, keep switching clocks
Not sure
Verify and see results
QWANZQWANZ 2,184 verified
Should daylight saving time be made permanent?
Closes in 2 days
Yes, make it permanent
No, keep switching clocks
Not sure
Verify and see results

Inside a real article.

The publisher's page changes from site to site. The QWANZ embed stays the same, so readers recognise it wherever they meet it. Publisher is made up.

The Morning Ledger PoliticsPolicyBusinessOpinion
Policy The case for and against ending the clock change By [Author] · 6 min read Twice a year, clocks move an hour. Supporters of a permanent switch say the change costs more than it saves. Others warn that darker winter mornings bring their own problems.
QWANZQWANZ2,184 verified
Should daylight saving time be made permanent?
Closes today
Yes, make it permanent
No, keep switching
Not sure
Pick an answer, then verify to see results.
Most read
The Morning Ledger
The case for and against ending the clock change
QWANZQWANZ2,184 verified
Closes today
Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure

Bring readers to QWANZ.

A small footer on every embed. It credits QWANZ, like the "Powered by" badges on embedded forms and booking widgets, and gives readers a path to more VORs. Three options to choose from.

QWANZQWANZ2,184 verified
Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure
Powered by QWANZ · verified opinion Learn more
1. Powered by The quietest option. Credits QWANZ on every publisher site and builds recognition over time.
QWANZQWANZ2,184 verified
Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure
See what people like you think on more topics
2. More topics An invitation, not just a credit. Opens the next VOR on QWANZ, so curious readers keep going.
2,184 verifiedCloses in 2 days
Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure
3. Next VOR teaser The brand moves to the footer and names the next question, which gives a clearer reason to click.
Every footer link carries the publisher's tracking code, so new members who arrive this way are credited to that publisher.

Management (illustrative)

IMPACT TEST · DAY 23 OF 90Illustrative example

Control Centre

Spend last updated 2 hours agoLast 7 days
Verified Members6,420
64% of the 10,000 target
Reachable Members3,890
61% of verified gave and confirmed email
Cost per Verified Member$[X.XX] Below target
Cost per Reachable Member$[X.XX] Near the limit you set

Needs your attention

3
Paid search B is over your cost limitCost per Reachable Member has been above your limit for 4 days.
Review
Spend missing for Paid social ALast entry was 3 days ago, so its cost may look too low.Enter spend
VOR ready for QWZit"Daylight saving" passed the QWZit threshold you set.Send QWZit batch

Campaigns

All campaigns
CampaignVerifiedReachableCost / reachableStatus
[Publisher] QZIP
Daily life VORs2,1101,380$[X]Working
Paid social A
Ages 25 to 441,840960$[X]Watch
Member shares
Organic referral1,5101,020$0Working
Paid search B
Policy keywords410150$[X]Stop
Illustrative only. Figures, targets, thresholds and statuses are placeholders, not agreed requirements. Layout and thresholds are set with QWANZ in product definition.
VORs / Create VORIllustrative · steps agreed in product definition

Create VOR

Step 2 of 5 · Answer choices40% complete
✓Question
2Answers
3Category
4Recipients
5Review
QuestionShould daylight saving time be made permanent?
Edit

Answer choices

Add 2 to 5 choices. Members pick one.

Areas of interest
Daily life × Health × + Add
Live member previewUpdates as you type, so you see exactly what members will see.
Daily life
Should daylight saving time be made permanent?
Yes, make it permanent
No, keep switching clocks
Not sure
Answer and verify
Ready to publish3 of 5
✓Headline and question
✓At least 2 answer choices
✓Areas of interest
Primary category
Suggested recipients